Pre-Batteries Not Included.
Pre-Each Figure Sold Separately.
Before every word, action and thought
was scrutinized with litigious intent,
there was the Sears Catalog,
Fort Apache being attacked,
in full-page, four-color fashion,
by (whisper with me) Indians.
In thirty minutes three boys,
on their bellies on the living room floor,
could win the battle, save the fort
and protect the entire West.
All this before any scribbled
a single letter on a Christmas list.
All this before they flipped the page
to G.I. Joe.